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Marketing is core to the success of any business. Building a brand that stands out and that people enjoy means companies can build and maintain long-lasting relationships with their customers, with ease. As marketing evolves and the different specialisms within it become increasingly complex, it can sometimes feel like there is a lot to keep up with. The good news is that th...

Disclaimer: Please note that all commentary and opinions provided in this interview are those of the individual and not the organisation/company they are employed by. What skills and attributes do female leaders bring to create diverse leadership at management level?  Working in marketing, I have seen many successful women who have risen to the top. I think it is a professio...

Disclaimer: Please note that all commentary and opinions provided in this interview are those of the individual and not the organisation/company they are employed by.  What is one lesson you learnt the hard way?  Being able to say ‘no’ and realising that it doesn’t mean you are letting someone down or being selfish or are unable to cope. Saying ‘no’ means being clear on what...

During this past year we have been challenged beyond what could ever have been reasonably conceivable. In such unprecedented times and a period of incredible upheaval and tremendous uncertainty, why then should we also #ChooseToChallenge, on top of the daily challenges that we have no choice about? Because, whilst we have come so far, there is still further to go. There is s...

The SR Group stands with the Black community, committed to the unalienable truth that Black Lives Matter. We've spent time listening, learning, and reflecting on how we can better equip our staff, leadership, clients and community to seek to understand and call out bias. It is up to us all to do more to dismantle the systemic structures which create barriers to equality for ...

In the last few years having a crisis communications team or at least a communications professional has become the norm for many multinational companies.  With that being said, businesses have been lucky enough to not experience a global scale crisis since the global financial crisis in 2008. As we navigate the challenges presented by COVID-19, it is the businesses that inve...

Retail banks these days have their hands full coping with fundamental challenges to their profit-generating models. Not only do they operate in a persistently low interest rate environment, fintech challengers are making inroads with their customer base through convenient mobile self-service applications. Those customers that remain are using their local bank branches far le...

As digital technology continues to transform essential business functions and the skills required to deliver them, the need for leadership that can straddle the divide between traditional marketing and IT is increasingly apparent. It seems self-evident that AI-based models will dominate in a world where data-centric marketing is consistently delivering better results for bus...

There’s no question that creative marketing people need to be mindful of the capabilities of today’s technology in order to fulfil their own evolving roles. But equally, there is currently no AI substitute for the creative marketing professional in developing and optimising social content that engages and initiates customers on their purchase journeys. That said, AI is here ...

An appreciation of the role of internal communications has lagged in the past, but in today’s more heavily regulated and hyperconnected world of financial services, internal communications has a growing role to play in aligning the business around common purpose. This is reflected in results from our survey, where more than half of respondants indicated that communications d...