Content Hub

The SR Group stands with the Black community, committed to the unalienable truth that Black Lives Matter. We've spent time listening, learning, and reflecting on how we can better equip our staff, leadership, clients and community to seek to understand and call out bias. It is up to us all to do more to dismantle the systemic structures which create barriers to equality for ...

In the last few years having a crisis communications team or at least a communications professional has become the norm for many multinational companies. With that being said, businesses have been lucky enough to not experience a global scale crisis since the global financial crisis in 2008. As we navigate the challenges presented by COVID-19, it is the businesses that inves...

Retail banks these days have their hands full coping with fundamental challenges to their profit-generating models. Not only do they operate in a persistently low interest rate environment, fintech challengers are making inroads with their customer base through convenient mobile self-service applications. Those customers that remain are using their local bank branches far le...

As digital technology continues to transform essential business functions and the skills required to deliver them, the need for leadership that can straddle the divide between traditional marketing and IT is increasingly apparent. It seems self-evident that AI-based models will dominate in a world where data-centric marketing is consistently delivering better results for bus...

There’s no question that creative marketing people need to be mindful of the capabilities of today’s technology in order to fulfil their own evolving roles. But equally, there is currently no AI substitute for the creative marketing professional in developing and optimising social content that engages and initiates customers on their purchase journeys. That said, AI is here ...

An appreciation of the role of internal communications has lagged in the past, but in today’s more heavily regulated and hyperconnected world of financial services, internal communications has a growing role to play in aligning the business around common purpose. This is reflected in results from our survey, where more than half of respondants indicated that communications d...

Many employers are now casting their nets further afield to attract top talent or are in situations where face-to-face meetings and/or travel has become restricted. One of the challenges that comes with this is the ability to conduct a successful interview process, even if the candidate cannot be met in person. Whilst this may be new for you, it has been the standard for man...

Whilst there are certain practical things to consider when interviewing via video conference or telephone, the most important thing to remember is that it is still an interview so preparation remains key! We have create a simply and helpful guide for you should you be interviewing remotely. To download the full guide, please fill in your details below. A few of our tips incl...

If big banks and other financial services providers have learned anything from the financial crisis and subsequent scandals over market manipulation, insurance misselling and other wrongdoings, it’s an appreciation of the importance of effective crisis communications. Understanding the steps that financial services businesses, particularly banks, require to limit legal expos...

Customer relationship management (CRM) has grown so central to business operating models in such a short time that marketers could be forgiven for missing the forest for the trees. Traditionally used as an IT-centric sales and marketing tool, some of the biggest benefits for financial service businesses have been realised through its sophisticated analytics as applied to cus...