October 17, 2018 - Carter Murray, part of The SR Group, has been recognised as the one of the ‘Most Socially Engaged staffing agency’ globally by LinkedIn. We are pleased to announce that we have, for the third year since its inception, been ranked in the top 25 Most Socially Engaged global staffing agencies. From a list of over 38,000 recruitment business LinkedIn used a co...

PWC’s Global Fintech Report 2017 shows that 77% of Fintech executives expect to adopt blockchain as part of an in production system or process by 2020. In other words, it’s moving “out of the lab” and into day-to-day systems. It is still early days for many, though. The report also reveals that nearly one third of respondents in banking say their firm is in the early stages ...

FS firms have access to an awful lot of data. And for the last few years, that has resulted in a drive for personalisation – leveraging data sets for personalised communications, loyalty schemes and content for example.  The Accenture study ‘Hello You’ shows that in the motor/home insurer market, for example, 74% of customers are happy to share personal data with FS provider...

The advent and growth of PSD2, Open Banking and the like has seen FS firms – whether long established or disruptive – setting their sights on growth through digital innovation.  There is budget available for such growth. Carter Murray’s research reveals that 88% of FS professionals say their digital marketing budget has increased over the last five years. European banks are ...

While digital tools mean the potential reach of communications is wider than ever, focused internal communications still has a vital role to play. A study from the Chartered Institute of Public Relations (CIPR) found that 92% of internal communication practitioners agreed that internal communications could drive financial performance and team productivity. But yet during any...

Of all the large-scale changes in marketing and communications, social media is arguably top of the pile for impact.  And there’s plenty of space for FS firms to utilise social media to further their client comms. The Global Web Index reveals that 97% of adults between the ages 16-64 signed into at least one social network in the last month – but 89% of social media messages...

Marketing’s scope is no longer about spreading the net as far as possible. Instead, it has been focused and digital tools allow for this more precise approach. Better to know exactly who you’re talking to – and where to find them. That principle has been refined yet further by a greater reliance on permission-based marketing. Legislation such as GDPR in Europe is putting an ...

When Digital Banking Report surveyed marketing execs in 300 financial institutions, only 8% said proving ROI was not a challenge.  Measuring the impact of individual campaigns is one thing, but comparing between campaigns can be fraught with complications. Different marketing groups within a firm as well as campaigns targeted at different audiences result in muddy waters.  I...

While Fintech pushes the possibilities of how and where financial services can operate, there are other parts in motion.  In Europe, new regulation throws up fundamental new challenges for FS firms.  In January, the Second Payments Service Directive (PSD2) came into effect – regulating payment services throughout the EU and the EEA.  The effect of PSD2 has been widespread. F...

Banks, insurers, payments, trading, asset management, financial advisors – all well established propositions. But on a day-to-day level, the story is increasingly complex. Financial services is now inexorably linked with financial technology. It’s there when someone uses Apple Pay or PayPal, or when they compare mortgage rates on an online price comparison site. It’s there w...