In the last few years having a crisis communications team or at least a communications professional has become the norm for many multinational companies. With that being said, businesses have been lucky enough to not experience a global scale crisis since the global financial crisis in 2008. As we navigate the challenges presented by COVID-19, it is the businesses that invested in a communications team after weathering the GFC, that are in prime position to somewhat continue business as usual despite all that is going on around them.
We look back over the past couple of months with insight from senior communications professionals at leading MNC’s firms from all over the world and how they have been navigating the challenges recently experienced, the importance of having a communications team and their advice for businesses when responding to a crisis.
Click below to read our mini-report.