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Marketing Manager, Competitor Research - Financial Services

  • Location

    Hong Kong, Hong Kong

  • Sector:

    FinTech & Financial Services

  • Job type:

    Permanent

  • Salary:

    HK$480000 - HK$660000 per annum

  • Contact:

    Georgina Masefield

  • Contact email:

    georginamasefield@cartermurray.com

  • Salary high:

    660000

  • Salary low:

    480000

  • Job ref:

    111003_1536577799

  • Published:

    3 months ago

  • Expiry date:

    2018-10-10

  • Consultant:

    #

Key Responsibilities:

  • Take ownership of conducting competitor research to ensure the business and wider marketing team have a fully informed overview of their competitors to help shape marketing strategy which positions the business as a market leader
  • Assisting with the delivery of the Marketing plans for the areas assigned, including leveraging the most appropriate resources to deliver Marketing activity.
  • Work with the wider Customer Strategy and Insight team to provide insight and expertise that contributes to the strategic conversation around how the areas assigned fit together to build client-centric solutions across the business.
  • Driving the framework to monitor competitor activity within the Financial Services industry and adjacent industries
  • Ensure proactive awareness of new initiatives, propositions, market share advances etc.
  • Identify external partners to support competitor information gathering and use a variety of methods and techniques to gather competitor intelligence e.g. war-warming exercises

Key Requirements:

  • Competitor Intelligence or marketing insight experience, including success in developing and delivering high profile competitor intelligence research projects or experience in a business consulting role
  • Strong research skills and the ability to digest and present large amounts of information
  • Experience in independently driving large scale projects involving a number of internal teams and individuals in a large scale organisation
  • Strong stakeholder management and relationship building skills
  • Experience working within the financial services industry is preferred

This is a great opportunity for someone with strong project management and research skills gained in the corporate world to progress their career with a top tier financial services firm.

The SR Group (Hong Kong) Limited is acting as an Employment Agency in relation to this vacancy.